Learning Objectives
By the end of this course, students will be able to:
- Develop mock prototypes of their products or services
- Understand who are "lead users" or "early-evangelist" consumers
- Develop networking strategy to reach "lead users" or "early-evangelist" consumers
- Develop simultaneous trials to get feedback from "lead users" or "early-evangelist" consumers
- Understand the drivers of roles and incentives for a new business team
- Know when to pivot a new business idea
- Understand how to outline a business and revenue model for an early stage idea
- Present their market-validated new business idea to external audience on social funding platforms like Kickstarter as well as present their business idea to investors and industry experts
Past Project(s)
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Institute of Innovation and Entrepreneurship…
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School Term
Course Code
MGMT 327
Faculty Course Outlines