Digital Strategy in the Digital Media and Entertainment E-Commerce Ecosystem in Asia

By the end of this course, students will be able to:

- Demonstrate a deep understanding of the key concepts in Strategic Management in Digital Media and

- Entertainment E-Commerce Ecosystem (DMEEE).

- Identify key learning and experiences from the real-life strategic business challenge proposed by Mediacorp.

- Explain how changes in the DMEEE could lead to new high-growth opportunities for Singapore.

- Explain how the differences in the consumer consumption of digital media, entertainment and e-commerce for Asians and non-Asians will impact the
digital strategy in DMEEE

- Identify and analyze potential strategic business opportunities in Asia.

- Develop an innovative digital strategy to compete in DMEEE in Asia.