Digital Marketing Strategy

In the era of new digital technologies, the focus of marketing has shifted. It's no longer about selling a product or service but engaging with customers through relevant content and encouraging interactions that positively impact business. This advanced course recognizes this shift and is designed to equip students with a comprehensive understanding of digital marketing, incorporating established and emerging strategies. This advanced course is delivered using an SMU-X learning approach. 

SMU-X is an experiential learning framework that calls for students to take on real-world challenges by collaborating on projects with corporations, non-profits, and government organizations. The framework represents a paradigm shift in the traditional teaching and learning approach, from teacher-centered to students taking ownership of their learning. 

The course offers a comprehensive blend of theory, empirical analysis, and practical examples to reinforce key concepts related to digital marketing. Students will apply their knowledge to develop a digital marketing strategy for a real industry partner. We will collaborate with a real industry partner and offer consultancy services to recommend relevant digital marketing strategies for a real business problem.

 With engaging seminars, case study discussions focusing on global brands, insights from industry experts with rich international business experience, and hands-on real business projects, students will sharpen their problem- solving skills to tackle real-world business problems through interdisciplinary approaches and activities. They are guaranteed an interactive learning experience that is informative and relevant to working for global businesses.