Digital Advertising with Google

By the end of the course, students will be able to:

- Describe the digital customer and explain the impact of digital buying behaviour on the digital ecosystem

- Manage digital advertising platforms and develop programmatic advertising strategies

- Demonstrate how the programmatic advertising ecosystem functions and the role of the demand-side platform, supply-side platform, real-time bidding, and retargeting

- Develop and use the right digital advertising channels to optimize the marketing objectives

- Analyse and measure the impacts of digital advertising campaigns using Google Analytics Reports