The Design of Business

By the end of this course, students will be able to:

• Assess a business problem and/or opportunity from the current business environment, including new and untapped markets
• Design interdisciplinary solutions to address the business challenge or future opportunities by considering strategy, marketing, operations, organization, finance, and communication
• Reason critically through the solution process with appropriate modes of analysis
• Describe the solution’s implementation plans and processes with regard to the firm’s existing strategy, market, and organization
• Apply a variety of approaches to engage with busy business executives to obtain guidance and information, as well as, secure their buy-in to your ideas