By the end of the course, students will be able to:
- Describe the key characteristics of the digital media landscape and digital platforms.
- Explain platform and agile strategy.
- Analyze the platform strategies of game-changing firms.
- Effectively apply platform strategy and reframing to solve real-world business challenges.
Students developed a social media strategy for one of the key brand categories.
Students crafted a business transformation and communications plan to encourage Singaporeans to reduce their electricity usage.
To make it more personable to millenials, students devised a few strategies centred on providing experiences that can make the brand more relational, relatable and humanised, in response to the pain points the company identified.
Students provided a strategy for the company's omnichannel experience for their customers, whereby they seek to enhance their online and in-store experience, eradicating customers' pain points.