By the end of this course, students will be able to:
- Assess the topology of differences in operating environments across different countries of Asia and their implication for multinational strategy and operationalisation.
- Evaluate the source of a multinational's competitive advantages and its capability to exploit them in foreign markets.
- Evaluate alternative strategies of a multinational to ensure sustained engagement across and within foreign markets.
- Understand the role of the constituent entities that comprise the global operating model of a multinational.
- Analyse the administrative structures of a multinational as to its ability to mediate the forward and reverse transfer of complex knowledge so as to sustain multinational commitment to foreign markets.
- Appreciate the challenges and develop technique for working internationally within MNC cross-cultural teams.
- Integrate learnings from other business and management courses into the international context as one devise a market entry solution for an actual company.
- Most importantly, understand the different expectations between the protective bubble of university and the Real World of industry across a range of dimensions so you will have a greater probability of performing more effectively "out of the gate" when entering the workforce.
