Advertising

By the end of this course, students will be able to:
• Reach strategic decisions via research, analysis, thought and informed judgment.
• Create, analyze, and apply basic forms of consumer research.
• Demonstrate basic market segmentation, target audience profiling, and brand positioning skills.
• Create a basic advertising strategy statement, creative brief and positioning statement.
• Analyze and discuss the communication strengths and weaknesses of major media and the concept of a “media neutral” approach.
• Evaluate, present, and discuss the strengths and weaknesses of various advertising strategies and plans in a professional manner