Course Code: COMM 254

CORPORATE CULTURES AND VALUES - PHILIPPINES (SMU-X OVERSEAS)

COURSE OUTLINE

 

Home to more than 90 million people, the Philippines is one of the founder members of ASEAN. Over the past several years, the Philippines has enjoyed a surge of economic growth. Duterte’s presidency ushered in a massive infrastructure building program. Exports are on the rise and manufacturing has expanded the economy, attracting foreign investments. The focus of this course is on 4 different areas of business and endeavor that are challenging conventional bureaucracy – media and entertainment, integrated circuit design, e-commerce and community development.


The course focuses on the corporate culture that has made selective corporations and organizations successful. Do these corporations and organizations rely on one or two individuals or do the staff function as a team, regardless of rank? Is being competitive and aggressive prized over nurturance and social support? Is the chain of command lauded or is less hierarchy appreciated? Features of culture such as individualism/collectivism, power distance, masculinity/femininity, uncertainty avoidance, and issues related to episodes and relationships in intercultural communication will be discussed. The aim of this course is to learn from the thought leadership and practice of these various industries in the Philippines and for us to recognize the relationship between success and good corporate culture.

 

LEARNING OBJECTIVES


By the end of this course, students will be able to:

  • Appreciate how various organizations and corporations in the Philippines have forged positive values in their corporate culture
  • Read corporate culture using the axioms of intercultural communication
  • Develop knowledge and skills in understanding and attending to various demographics to forge positive culture

Offering Term(s):

AY 18/19 Term 2,  

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