The way in which generational cohorts behave at the work place and perceive engagement may differ in many aspects. Millennials are best positioned to provide insights into how millennial employees are recruited and how they should be engaged in the work place. In the context of a human resources related issue proposed by a client organization (e.g., Millennial talent management and engagement, Employer branding and recruitment), participants from Singapore and Indonesia are to collaborate with each other to present proposals to the client organisation.
These issues are reflective of human resources challenges faced by organisations today, as seen in the following articles:
By the end of this course, students will be able to:
- Understand and apply the key principles of storytelling for brands and organizations.
- Create authentic, compelling stories for audiences in emerging markets.
- Understand firsthand the business landscape of an emerging Asian market.