Course Code: MGMT327

ENTREPRENEURSHIP PRACTICUM

COURSE DESCRIPTION

 

(By application only)

The course will guide students in the process of developing and market-testing new venture ideas. Students will work in teams, and each team will receive a grant of $1,000 towards prototyping and market testing their new venture idea. Also, mentors will give the team feedback on their market testing process. The course is taught using custom designed cases of VC funded start-ups in Singapore, other cases, teaching material and guest lectures.

 

By the end of this course, students will be able to:

  • Develop mock prototypes of their products or services
  • Understand who are “lead users” or “early-evangelist” consumers
  • Develop networking strategy to reach “lead users” or “early-evangelist” consumers
  • Develop simultaneous trials to get feedback from “lead users” or “early-evangelist” consumers
  • Understand the drivers of roles and incentives for a new business team
  • Know when to pivot a new business idea
  • Understand how to outline a business and revenue model for an early stage idea
  • Present their market-validated new business idea to external audience on social funding platforms like Kickstarter as well as present their business idea to investors and industry experts

Offering Term(s):

AY 18/19 Term 2,  

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