Course Code: PSYC 307

PSYCHOLOGY STUDY MISSION: CULTURAL IMPACT ON CREATIVE INDUSTRIES

COURSE DESCRIPTION

In collaboration with the Institute of Creative Industries Design at the National Cheng Kung University (NCKU), Taiwan, this course seeks to (a) provide an advanced understanding of the theoretical and empirical work on the psychological studies of creativity/innovation and relevant areas (e.g., design thinking, creative cognitions, the roles of bicultural identity and multicultural experience in creativity) conducted to date by the main scholars in the field, (b) address theoretical (e.g., implicit theories of creativity) and applied issues (e.g., interdisciplinary collaboration, cultural and creative industries) at both the individual and collective levels that might enhance or hamper creative/innovative performance, (c) illustrate some of these issues through the case study of Taiwan’s cultural and creative industries, and (d) engage SMU students in hands-on cross-cultural collaborating experiences with Taiwanese students on client-based culture and creativity projects.


This course comprises three components: seminar sessions in Singapore, a one-day workshop with Taiwanese students and faculty members at NCKU and SMU, and a one-week study mission to Tainan, Taiwan. The agenda for the one-day workshop includes (a) a symposium featuring state-of-the art research that informs theoretical and practical applications of culture in creative industries, and (b) a presentation showcase featuring SMU and NCKU students’ collaborative project proposals to solve client-centered problems in cultural and creative industries. As an essential course component, the Taiwan field trip will provide students first-hand experiences about how the topics they learn in class can be exemplified and applied in the real world. Bridging psychological theories and practice, this course combines critical discussions of academic articles with field-trip experience in Taiwan to lay foundations for developing new cultural and creative industries in Singapore.

 

LEARNING OUTCOMES

Since globalization and innovation are two key forces that shape individual and business success in the 21st century, this course aims to enhance students’ understanding on how people can utilize their cultural knowledge to generate creative and innovative ideas, by means of integrating different perspectives, theories, strategies, and technologies. In this multicultural environment, people must collaborate effectively across cultural borders, broadly defined, to solve pressing problems and develop new products and solutions that will appeal to the global market. Cultural and creative industries are one of such sector that emphasizes culture as the foundation for developing and supporting industries through creativity (e.g., cultural tourism, community cultural development, performing art, product design). Via collaborating with the students and faculty members in the Institute of Creative Industries Design at the National Cheng Kung University, SMU students will have hands-on cross-cultural collaborating experiences with Taiwanese students in their group project. In the one-day workshop, students from both schools get to work as a cross-cultural team to provide insights and propose solutions to address client-based problems commonly faced in cultural and creative industries. Through participating in class discussions and learning different case studies of Taiwan’s cultural and creative industries during the field trip, students will receive ample opportunities to sharpen their cultural knowledge and skills and to apply these new insights to benefit creative and innovative productions in the real world. Students will also gain cultural immersive experiences through participating in an inter-university team. At the end of the course, students will be able to integrate theories of culture, psychology, and design thinking to broaden their knowledge about the development and sustainability of cultural and creative industries. They should also identify from the insights gained from the Taiwan cases to benefit the cultural and creative industries in Singapore.

INSTRUCTOR (S)

Angela Leung

Associate Professor of Psychology, School of Social Sciences

Email: angelaleung@smu.edu.sg
Cheng Chi-Ying

Associate Professor of Psychology, School of Social Sciences

Email: cycheng@smu.edu.sg

Offering Term(s):

AY 18/19 Term 1,  

COURSE STRUCTURE

Course components include (a) pre-trip seminar-style class sessions (i.e., three sessions), (b) a one-day workshop composed of a symposium and group project presentations, (c) a seven-day field trip to Tainan, and (d) a field-trip exit sharing and presentation.


In the pre-trip sessions, we will discuss major theoretical and empirical work on the psychological studies of creativity/innovation as well as the applications of theoretical concepts in the field (e.g., cultural and creative industries in Taiwan).


Before the one-day workshop, the students and faculty member(s) in the Institute of Creative Industries Design at the National Cheng Kung University, Taiwan will conduct a class section at SMU to form cross-cultural teams and prepare students for the group project proposals. In the one-day workshop, SMU and NCKU instructors of the course will jointly conduct a symposium featuring state-of-the-art research on the topics of culture, creativity, innovation, and design thinking. This is followed by presentations of project proposals given by the cross-cultural student teams.


In the 7-day field trip, we will visit Tainan and conduct field projects by (a) visiting cultural creative parks, museums and galleries, cultural institutes and schools, (b) attending talks and sharing given by renowned entrepreneurs and scholars with extensive experience in cultural and creative industries, and (c) participating in a hands-on project involving data collection (e.g., recording and documenting creative ideas via observations and interviews). Students will then work in their cross-cultural team to complete their field-trip group project on proposing solutions and implementation plans to address the identified client-centered problem. The team will also propose a blueprint for a cultural and creative start-up company in Singapore based on their analysis of the cultural and creative industries they have learned during the field trip. At the end of the trip, they will provide an exit sharing and presentation to a group of audience involving their clients, cultural entrepreneurs as well as faculty and students in the Institute of Creative Industries Design at the National Cheng Kung University. The clients and SMU and NCKU faculty will provide feedback on the projects after group presentations.

NOTE: Taiwan Field Trip is most likely between 11 - 17 Dec (final date to be confirmed). 

PRE-REQUISITE

PSYC 001 Introduction to Psychology

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